Well, it’s that time of year again (at last). The big tackle trade shows of EFTTEX and ICAST are behind us and fishing tackle manufacturers’ attention turns to consumer PR, building the buzz for next seasons tackle releases.
As ever, there’s an awful lot of new releases this year. The big manufacturers will use their marketing might to make their products stand out against the rest. It’s normally quite a show.
Australia seems to be ahead in this process every year. Check out this promotional video from Shimano Australia for 2012: Continue reading “2012 Shimano Fishing Tackle Video”
Apart from winning our award for the longest reel name in history, Shimano have won Best New Fixed Spool Reel at the 2011 European Fishing Tackle Trade Exhibition in Amsterdam with their latest incarnation of the Aero Technium 10000 XSB Mgs.
Shimano have a habit of winning at this show. Over the course of the past five years Shimano have won eight awards, including one for the original Aero Technium XSA Mgs back in 2008.
This year sees Continue reading “Shimano Aero Technium 10000 XSB Mgs – Best Fixed Spool EFTTEX 2011”
It’s always a good year when Shimano bring out a new Stella – the flagship fishing reel in their range. Luckily for us, 2010 is one of those years. Introducing the new Shimano Stella featuring X-SHIP (Extra Smooth & High Power).
As you can see, the reel has been aesthetically modified once more and is as beautiful as ever. I’m sure this will be enough for some anglers to part with a large chunk of change, however Shimano have added so much more in this new model. At the heart is X-SHIP. The ‘Extra Smooth’ appears to come from improved bearing placement on the main shaft. The reel also features Shimano’s Full Floating Shaft. The ‘High Power’ is driven by a new design with a larger Continue reading “New Shimano Stella for 2010”