We spotted a hugely insightful post on the official Okuma Blog with regards to the forthcoming release of the excellent Andros 511 reel we recently sighted at the Tackle & Guns Trade Show. This post has confirmed some of findings we highlighted in our recent preview and released a lot more.
Okuma have confirmed that the Andros is a brand new Continue reading “Okuma Andros – New Information Released”
One of the busiest stands at this year’s Tackle and Guns Trade Show was that of Svendsen Sport, distributor of the Okuma range of tackle in the UK. The activity was well deserved given the amount of new equipment and innovation on display at the show. At the front of the stand was a glass cabinet, illuminated with spotlights, showing off Okuma’s latest reels and some of Savage Gear’s huge range of lures. The stand-out reel for me was the Okuma Andros Continue reading “Okuma Andros 511 Boat Reel Due 2011”
Today, Tackle Trade World has announced that Okuma is planning to expand its European business with a range of rods. Okuma is a highly recognised reel manufacturer in Europe however, they are not renowned for rod manufacture despite selling volume elsewhere in the world. Importing rods in any numbers to Europe for the first time is sure to raise the brand’s profile here in the UK.
TTW believes that we can expect to see a high profile branding campaign from Okuma in the new year and that this move will coincide with that.
Okuma has its manufacturing plant based in China with a considerable resource of 2,000 employees. In addition, they have a research and development plant in Taiwan, so they definitely have the ‘grunt’ to make this happen. I would initially expect to see rods that translate well across international boundaries (such as spinning rods for example) before we see any region specific rod genres, like carp rods.
We look forward to see what the new year brings.