2012 Shimano Fishing Tackle Video

Well, it’s that time of year again (at last). The big tackle trade shows of EFTTEX and ICAST are behind us and fishing tackle manufacturers’ attention turns to consumer PR, building the buzz for next seasons tackle releases.

As ever, there’s an awful lot of new releases this year. The big manufacturers will use their marketing might to make their products stand out against the rest. It’s normally quite a show.

Australia seems to be ahead in this process every year. Check out this promotional video from Shimano Australia for 2012: Continue reading “2012 Shimano Fishing Tackle Video”

ICAST Fishing Tackle Show 2011

ICAST 2011The ICAST Fishing Tackle Show was once again a fantastic event that took place 13th to 15th July 2011 in Las Vegas.

Attendance at the 2011 event this year was once again great with a large selection of manufacturers and products all under one roof. The New Product Show was especially exciting with previews of next seasons new Continue reading “ICAST Fishing Tackle Show 2011”

Power Pro Super 8 Slick – Best Braided Line EFTTEX 2011

Power Pro Super 8 Slick BraidPower Pro fought off stiff competition to be voted Best Braided Line at the recent European Fishing Tackle Trade Exhibition (EFTTEX) with new Power Pro Super 8 Slick braid.

Super 8 Slick sees Power Pro follow a growing trend in 8 strand braid, gaining popularity in many fresh and saltwater disciplines here in the UK. The use of 8 strands (sometimes known as ‘carriers’) produces a very round and smooth braid.

The Honeywell Spectra fibre used in manufacture is braided under high tension to produce a very high grade fishing line.

It’s good to see a Continue reading “Power Pro Super 8 Slick – Best Braided Line EFTTEX 2011”

Italian Lure Manufacturer Molix sets sights on US Market

Although Molix is not a brand all too familiar here in the UK it is one I am familiar with. You can’t help but notice their first-class lures if you pick up a European fishing magazine like ‘Loup & Bar’ in France or ‘PescaMar’ in Spain. The French especially are Sea Bass fanatics and they’ve certainly been bitten by the ‘cooler’ side of sea angling – including the tackle. There’s an obsession for quality lures but they’re not entirely reliant on Japanese brands, with a keen eye for European brands. Molix are one of those brands. I’m not sure why the tiny English channel proves to be such an obstacle in the United Kingdom – I for one look forward to the influx of quality European fishing tackle, especially the lures. Continue reading “Italian Lure Manufacturer Molix sets sights on US Market”