2011 is a big year for Daiwa UK. Daiwa has a new logo and a fresh new brand image that it wants to align in every country – we first saw the release of the new Daiwa logo in Australia in December 2009. As you can see, it’s a radical change from the logo we’ve all grown up with. I’m sure it won’t be to everyone’s favour but I really think it’s a great move from Daiwa. While I agree that this is a gamble in terms of brand recognition, I think the new look and feel is Continue reading “Daiwa 2011 | New Tackle – New Logo”
In some unexpected news announced in November’s Sea Angling News, Ian Golds Tackle, famous for their beach tripods & sea fishing luggage is to be produced and promoted by Sundridge while also utilising the excellent Daiwa distribution network.
Ian reports that he is utterly happy with the level of quality in Continue reading “Ian Golds Tackle joins Daiwa Sundridge”
It’s not all that often you discover a ‘homegrown’ angling product that you really want to get behind, but on discovering TKR’s tremendous looking Fishing Ruler I knew I had to get hold of one. Consequently once I’d recieved both the standard TKR Fishing Ruler and the ingenious TKR Extendable Fishing Ruler I was delighted. You may be thinking, “yeah, but it’s a measuring stick – I’ve seen them before”, but check out these features for a start: Continue reading “TKR Fish Ruler / Match Measure”