Akios Shuttle 656 SCM Sportcast – Latest Multiplier Reel

Akios Shuttle 656 SCM ReelThe battle for ‘best multiplier reel’ shows no sign of a truce this Christmas with a hot new contender from Akios this week – the Akios 656 SCM Shuttle ‘Sportcast’. Check out the pics. She’s a beaut!

First impressions; One-piece, aluminium frame (yum); tiny star drag – that’s a first for me (clever); swept-back, aluminium, paddle handle (reminiscent of the carbon handle on the new Daiwa 7HT Mag ST); great looking (we like the colour scheme); includes
Continue reading “Akios Shuttle 656 SCM Sportcast – Latest Multiplier Reel”

Daiwa 2011 | New Tackle – New Logo

New Daiwa Logo2011 is a big year for Daiwa UK. Daiwa has a new logo and a fresh new brand image that it wants to align in every country – we first saw the release of the new Daiwa logo in Australia in December 2009. As you can see, it’s a radical change from the logo we’ve all grown up with. I’m sure it won’t be to everyone’s favour but I really think it’s a great move from Daiwa. While I agree that this is a gamble in terms of brand recognition, I think the new look and feel is Continue reading “Daiwa 2011 | New Tackle – New Logo”