Rivercraft Launches European Tackle Range

RivercraftRivercraft, a new European brand in sport fishing has recently launched to the public. With a European focus, Rivercraft specialises in fly fishing, spinning and casting tackle, clothing and accessories.

Here’s an excerpt from Rivercraft’s official press release dated 12th May 2010:

Rivercraft will offer customers a diverse range of products and is ideal for passionate anglers for whom fishing is not just a sport but a lifestyle. Starting with traditional fly fishing equipment and performance outdoor clothing and footwear, the range will soon be specialising in spinning and casting products, many of which will be new to the European market.

With its easy to navigate website, customers can browse and select articles from fishing tackle accessories, such as heavy duty pliers or fly boxes, to even unusual fishing-themed gifts for the fisherman who has it all.

Using the latest innovative products, Rivercraft combines quality, affordability and expertise with personalised customer service. Eco-friendly, recyclable materials are sourced where possible and Rivercraft actively supports associations who work to protect and preserve marine and freshwater environments.

Managing Director, Stephan Szczepaniak commented, “With extensive sport fishing experience across the continent, Ive seen a number of products which aren’t available Europe-wide. Therefore, I wanted to open up the market by bringing new and intelligent products to European customers who share a common passion for angling and deserve the widest choice of the best gear available.”

Based in France and the UK, Rivercraft is distributed via mail order across mainland Europe and is to expand its sales reach and its range of products further in the future. Rivercraft also distributes to retail outlets in selected markets. The brand Rivercraft is distributed by Zep Sport International (www.zepsport.com).

The online retailer and tackle distributor has additionally launched a new website to support their new brand – www.rivercraft.com

Browsing their website we like the look of Rivercraft Fly Reels and Aluminium Pliers.

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