Shimano Purist Rods – UK Specialist Range


Introducing Purist – a new concept inspired by leading UK specialist anglers including Shimano consultant and youngest ever Angling Times Drennan Cup holder Darran Goulder. The upshot is a quality, 10-strong range of species and situation-specific rods which offer everything the all-round specialist fish hunter could Continue reading “Shimano Purist Rods – UK Specialist Range”

Rivercraft Launches European Tackle Range

RivercraftRivercraft, a new European brand in sport fishing has recently launched to the public. With a European focus, Rivercraft specialises in fly fishing, spinning and casting tackle, clothing and accessories.

Here’s an excerpt from Rivercraft’s official press release dated 12th May 2010: Continue reading “Rivercraft Launches European Tackle Range”

Fish Pimp – 2010 Product Guide

Every nymph needs a pimp! – Fish Pimp

Man has been fly fishing for 500 years. And we still need all the help we can get.

When it comes to fishing, you want any edge you can get. Fish Pimp know this and makes a number of fly fishing accessories that you’ll learn to depend on – catching more fish. Fish Pimp use better thinking, better engineering and better materials. Here we take a look at what’s on offer in Continue reading “Fish Pimp – 2010 Product Guide”

SONIK Sports – SONIK Reward Club Scheme

SONIK Sports launched back in May 2008 and from the off it was clear that the brand was a little bit special – not surprising considering the pedigree of the gentlemen behind it. Former Hardy & Greys commercial director Ian McCormack and Tony Anderson, who also worked at the Alnwick company as a product manager were joined by seasoned marketeer, John Openshaw to form the new fishing tackle manufacturer. It is John’s role within SONIK Sports that perhaps interests me the most.

John Openshaw has Coca-Cola listed as a previous employer and was described as having a background in online marketing in one of the first press releases for SONIK. I remember thinking that this was Continue reading “SONIK Sports – SONIK Reward Club Scheme”

New Shimano Stella for 2010

It’s always a good year when Shimano bring out a new Stella – the flagship fishing reel in their range. Luckily for us, 2010 is one of those years. Introducing the new Shimano Stella featuring X-SHIP (Extra Smooth & High Power).

As you can see, the reel has been aesthetically modified once more and is as beautiful as ever. I’m sure this will be enough for some anglers to part with a large chunk of change, however Shimano have added so much more in this new model. At the heart is X-SHIP. The ‘Extra Smooth’ appears to come from improved bearing placement on the main shaft. The reel also features Shimano’s Full Floating Shaft. The ‘High Power’ is driven by a new design with a larger Continue reading “New Shimano Stella for 2010”