Official Daiwa Press Release – 24th February 2010 – Daiwa, the maker of quality fishing rods, reels and tackle, has launched eCommerce on daiwa.com. Consumers in the US can now shop online and order directly from the website for freshwater, offshore, inshore, controlled depth and surf & jetty products. These products can then be picked up or shipped from local authorized Daiwa retailers.
The Daiwa.com site provides a wealth of information on all of their products, with large images, detailed specifications, and product usage recommendations. Shoppers can research the products and use the “Buy Now” buttons throughout the website when they are ready to purchase.
Online orders are processed through the Shopatron eCommerce order management system (Coex Freedom), which assigns each order to a local dealer who has the selected products in-stock. During the check-out process, the consumer is given the option of choosing in-store pickup if there is an authorized dealer in their area.
“The Shopatron dealer-integrated system really helps us meet our dual eCommerce goals of capturing online customers and supporting our dealers,” says Bill Liston, Daiwa Vice President of Advertising and Promotions. “And in-store pickup is a great option for customers. They can save significant amounts on shipping costs for hard-to-ship items, and many anglers feel better about picking up their products at a place where they can test them or ask questions about application. We are now focused on bringing more dealers on board with the program to service in-store pickup orders from throughout the US.”
“We are very pleased to add Daiwa to our group of excellent fishing brands,” said Ed Stevens, founder and CEO of Shopatron. “We now have 18 fishing brands currently sending orders to their retailers through the Shopatron platform. Consumer orders from these brands increased 14% over the past year. With over 5,000 sporting goods dealers capable of fulfilling orders, this is an ideal situation for a great company like Daiwa who is looking to grow their dealer network in the US.”
Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.
To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cerritos, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America.
From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.
Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron’s merchant clients include Berkley Fishing, Callaway Golf, D’Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.
Fishing-Tackle.co.uk | It is currently unclear whether Daiwa plans to replicate this move in other markets (including the United Kingdom)