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EFTTEX 2010, the European Fishing Tackle Trade Exhibition will celebrate its 29th show from Friday 11th to Sunday 13th of June this year. The venue? For the first time, this year's show will be held at the Feria Valencia exhibition centre in Valencia, Spain. For more information visit

EFTTEX is always a great place to do business with buyers, wholesalers and importers from around the world and meet retailers from all over Europe. The venue this year - Feria Valencia - is an established trade fair venue, and one of the world's top ten most modern exhibition centres based around a thriving business culture in a city that attracts over 21 million visitors each year.

Valencia enjoys wonderful architecture, notably the ... Read the rest of this entry »

Daiwa to get new brand identity and logo

Posted by Editor On December - 3 - 20093 COMMENTS

We've spotted that Daiwa appears to have made a pretty major change in its branding and logos. The Australian Daiwa website reports on the change of identity - Daiwa Australia. The new logo, 'Vector Daiwa' is a fresh new angular typeface representing Daiwa's technology and forward thinking. The new slogan is, 'Feel Alive' expressing the passionate link between anglers, nature and their outdoor lifestyle.

We're sure that this change will become worldwide and other countries are likely to follow suit as soon as possible.

What do you think of the new logo? Will it take some getting use to? Bad decision or long overdue? Let us know your thoughts below. ... Read the rest of this entry »

New TG-F1 Tournament Reel – Made in Britain

Posted by Editor On November - 28 - 20092 COMMENTS

In the latest Gear Guide from mail order fishing tackle company, Veals, an intriguing new multiplier is featured - the British made TG-F1 from the company behind Rocket Fuel.

Despite the Rocket Reel Company's TG-F1 looking very similar to another leading brand of fishing reel, the majority of parts are bespoke and machined/manufactured to the highest quality possible. The end result? A casting/fishing reel without compromise. This reel has been created with ultimate performance in mind, not availability to the masses - as the £345 price tag confirms.

Specification include: ... Read the rest of this entry »

One of the highlights of the T&G show was the Pure Fishing stand featuring such giants as ABU Garcia, Berkley, Mitchell, Shakespeare, JRC and Penn - the list goes on - all featured a number of great products for 2010. Of particular interest to me, was that Penn had added two new ranges of top-end fixed-spool spinning reels, both suited to sea or any heavy duty angling. Announcing the imminent arrival of the new Conquer and the range we'll look at now, the impressive Torque!

Top of the tree is the new Penn Torque Spinning Reel - a reel squarely aimed at the Shimano Stellas and Daiwa  Saltigas of this world. I was lucky enough to handle the Torque at the show and it is exciting in that it's very different to both those aforementioned reels. The Torque has an almost industrial feel, ... Read the rest of this entry »

Personalised Fishing Magazines – Humorous Present

Posted by Editor On November - 22 - 2009ADD COMMENTS

If you're looking for a humorous fishing present how about something a bit different - a Personalised Fishing Magazine cover.

We've found a company that specialise in personalised gift ideas and they have a dedicated fishing product - Fish On! personalised fishing magazine cover.

It's a quick and simple process to sort out as you can do the whole thing online RIGHT HERE. Just add the recipient's name, your preffered date for the magazine cover and upload a photo from your computer (we recommend that it's a fishing picture) - simple! You can even preview your spoof magazine on screen.

The price for this unique gift? Just £9.99. Not bad for a bit of laugh.

For more information and to preview your own personalised fishing magazine online for free, Click Here