Italian Lure Manufacturer Molix sets sights on US Market

Although Molix is not a brand all too familiar here in the UK it is one I am familiar with. You can’t help but notice their first-class lures if you pick up a European fishing magazine like ‘Loup & Bar’ in France or ‘PescaMar’ in Spain. The French especially are Sea Bass fanatics and they’ve certainly been bitten by the ‘cooler’ side of sea angling – including the tackle. There’s an obsession for quality lures but they’re not entirely reliant on Japanese brands, with a keen eye for European brands. Molix are one of those brands. I’m not sure why the tiny English channel proves to be such an obstacle in the United Kingdom – I for one look forward to the influx of quality European fishing tackle, especially the lures.

By comparison the US market is the one to crack and Molix have their sights set firmly on this target. Off the back of their EFTTEX Best New Product Award in Europe Molix chose to exhibit at the monster ICAST 2009┬átackle show in Orlando. Combined with their own US pro staff Randy Howell, they’re seeing interest in their lures grow. International Sales Manager Paolo Vannini has stressed ‘we cannot miss this opportunity’. To this end, Molix intend to open up their own facility in the USA within the first half of 2010. We wish them the best of luck.

Molix’s excellent product catalogue can be downloaded here: Molix Catalogue

If you would like to try out something from the excellent Molix range of lures, they can be purchase from (

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