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Holly Kudos – New Carp & Match Fishing Tackle Brand

Posted by Editor On January - 6 - 2010

A new Chinese tackle manufacturer has been formed and is set to cause a storm in Europe over the next few years. The name - Holly Kudos.

The OEM company has been formed by an alliance of two existing tackle manufacturers; Danyang Holly Fishing, who have been producing carp and match fishing tackle exclusively for European buyers and Dalian Kudos, a manufacturer focused on terminal tackle. While Dalian Kudos has been concentrating in this area, Danyang Holly Fishing are known for larger carp and match fishing products including bivvies, seat boxes, bedchairs and rod pods, etc. Combining these strengths into a single company gives Holly Kudos a huge assortment of products to offer retailers and wholesalers - some of which have already Read the rest of this entry »

EFTTEX 2010, the European Fishing Tackle Trade Exhibition will celebrate its 29th show from Friday 11th to Sunday 13th of June this year. The venue? For the first time, this year's show will be held at the Feria Valencia exhibition centre in Valencia, Spain. For more information visit

EFTTEX is always a great place to do business with buyers, wholesalers and importers from around the world and meet retailers from all over Europe. The venue this year - Feria Valencia - is an established trade fair venue, and one of the world's top ten most modern exhibition centres based around a thriving business culture in a city that attracts over 21 million visitors each year.

Valencia enjoys wonderful architecture, notably the Read the rest of this entry »

Daiwa to get new brand identity and logo

Posted by Editor On December - 3 - 2009

We've spotted that Daiwa appears to have made a pretty major change in its branding and logos. The Australian Daiwa website reports on the change of identity - Daiwa Australia. The new logo, 'Vector Daiwa' is a fresh new angular typeface representing Daiwa's technology and forward thinking. The new slogan is, 'Feel Alive' expressing the passionate link between anglers, nature and their outdoor lifestyle.

We're sure that this change will become worldwide and other countries are likely to follow suit as soon as possible.

What do you think of the new logo? Will it take some getting use to? Bad decision or long overdue? Let us know your thoughts below. Read the rest of this entry »

Okuma set to launch Rod range in Europe

Posted by Editor On November - 6 - 2009

Today, Tackle Trade World has announced that Okuma is planning to expand its European business with a range of rods. Okuma is a highly recognised reel manufacturer in Europe however, they are not renowned for rod manufacture despite selling volume elsewhere in the world. Importing rods in any numbers to Europe for the first time is sure to raise the brand's profile here in the UK.

TTW believes that we can expect to see a high profile branding campaign from Okuma in the new year and that this move will coincide with that.

Okuma has its manufacturing plant based in China with a considerable resource of 2,000 employees. In addition, they have a research and development plant in Taiwan, so they definitely have the 'grunt' to make this happen. I would initially expect to see rods that translate well across international boundaries (such as spinning rods for example) before we see any region specific rod genres, like carp rods.

We look forward to see what the new year brings.

Tackle & Guns 2009 Trade Show [part 1]

Posted by Editor On October - 20 - 2009

UPDATE (19th October 2010) - Click here for Tackle & Guns Show 2010 were warmly welcomed to the 2009 Tackle & Guns Trade Show on Sunday 18th October, at Stoneleigh Park. And what a show it was...

The T&G show celebrated its 10th anniversary in style with more exhibitors than ever before (over 130) - testament to the excellent standards experienced. Exhibitors and organisers certainly put a great amount of effort into presentation. T&G report that the initial tally looks like the number of buyers was one of the highest ever as well - amazing considering the current financial climate. It looks like UK tackle retailers are looking optimistically at 2010, which is great news for everyone. Read the rest of this entry »