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Archive for the ‘Industry News’ Category

SONIK Sports – SONIK Reward Club Scheme

Posted by Editor On March - 27 - 2010

SONIK Sports launched back in May 2008 and from the off it was clear that the brand was a little bit special - not surprising considering the pedigree of the gentlemen behind it. Former Hardy & Greys commercial director Ian McCormack and Tony Anderson, who also worked at the Alnwick company as a product manager were joined by seasoned marketeer, John Openshaw to form the new fishing tackle manufacturer. It is John's role within SONIK Sports that perhaps interests me the most.

John Openshaw has Coca-Cola listed as a previous employer and was described as having a background in online marketing in one of the first press releases for SONIK. I remember thinking that this was Read the rest of this entry »

Daiwa Launches eCommerce & In-Store Pickup in the US

Posted by Editor On February - 28 - 2010

ShopatronOfficial Daiwa Press Release - 24th February 2010 - Daiwa, the maker of quality fishing rods, reels and tackle, has launched eCommerce on daiwa.com. Consumers in the US can now shop online and order directly from the website for freshwater, offshore, inshore, controlled depth and surf & jetty products. These products can then be picked up or shipped from local Read the rest of this entry »

Tackle Trader – a new force in fishing tackle classifieds

Posted by Editor On January - 30 - 2010

Move over eBay, the nation's anglers have a new favourite when it comes to fishing tackle classifieds! Well, I don't think the online auction giant has too much to worry about just yet but I couldn't help but notice how the online fishing tackle classifieds website - Tackle Trader - was shooting up the rankings in terms of search engine queries. According to Hitwise, over the last three weeks more people have searched for the phrase 'tackle trader' than the term 'fishing tackle' - usually the most searched for by far. In the weekly rank of search queries that contain the word 'tackle', 'tackle trader' now ranks top, with Read the rest of this entry »

Avid Carp Fishing Tackle Launched by Preston

Posted by Editor On January - 29 - 2010

It's not all that often that a new brand of fishing tackle comes along and you can guarantee its success, but we're pretty sure that's exactly what we can expect from new carp tackle brand, Avid Carp.

And the reason for our optimism? Dave Preston, the man behind Korum, Sonubaits and Preston Innovations - clearly a tackle genius and a highly successful businessman. A carp angler himself, he has been the driving force behind some of the most innovative tackle developments in the industry.

Read the rest of this entry »

Italian Lure Manufacturer Molix sets sights on US Market

Posted by Editor On January - 6 - 2010

Although Molix is not a brand all too familiar here in the UK it is one I am familiar with. You can't help but notice their first-class lures if you pick up a European fishing magazine like 'Loup & Bar' in France or 'PescaMar' in Spain. The French especially are Sea Bass fanatics and they've certainly been bitten by the 'cooler' side of sea angling - including the tackle. There's an obsession for quality lures but they're not entirely reliant on Japanese brands, with a keen eye for European brands. Molix are one of those brands. I'm not sure why the tiny English channel proves to be such an obstacle in the United Kingdom - I for one look forward to the influx of quality European fishing tackle, especially the lures. Read the rest of this entry »

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