SONIK Sports launched back in May 2008 and from the off it was clear that the brand was a little bit special - not surprising considering the pedigree of the gentlemen behind it. Former Hardy & Greys commercial director Ian McCormack and Tony Anderson, who also worked at the Alnwick company as a product manager were joined by seasoned marketeer, John Openshaw to form the new fishing tackle manufacturer. It is John's role within SONIK Sports that perhaps interests me the most.
John Openshaw has Coca-Cola listed as a previous employer and was described as having a background in online marketing in one of the first press releases for SONIK. I remember thinking that this was Read the rest of this entry »
With the new season fast approaching it comes as no surprise that we're seeing a growing trend of anglers looking for 'fishing tackle finance' in our search logs for the site. Credit fills me with dread - I'd have trouble recommending finance to anyone - but if it gets you fishing and you don't overspend and keep within your reasonable limits then I guess I can see it as a means to an end. I thought I'd have a look around the web to see what the options were like.
2010 sure is turning out to be a hot year for fishing shows. Next event in your calendar should be Chapmans Angling's Fish Fest 2010. A massive three day extravaganza will see a huge array of angling gurus and celebrities represent their prospective fishing tackle manufacturers at the Chapmans Angling Hull store, from Friday 26th to Sunday 28th March.
