We've spotted that Daiwa appears to have made a pretty major change in its branding and logos. The Australian Daiwa website reports on the change of identity - Daiwa Australia. The new logo, 'Vector Daiwa' is a fresh new angular typeface representing Daiwa's technology and forward thinking. The new slogan is, 'Feel Alive' expressing the passionate link between anglers, nature and their outdoor lifestyle.
We're sure that this change will become worldwide and other countries are likely to follow suit as soon as possible.
What do you think of the new logo? Will it take some getting use to? Bad decision or long overdue? Let us know your thoughts below. Read the rest of this entry »
